What do Black Eyed Peas, The Muppets and the Dalai Lama Have In Common?

They have all used Google+ Hangouts to build awareness and customer engagement.

Many of us have been experimenting with Google+ to build new circles, but have you tried Hangouts yet? If not, you need to come to this month’s PSAMA luncheon on January 11 to learn how other brands are using this new tool.

The blogosphere is jumping with advice and counsel on how to use Hangouts, and several posts are focused specifically on ways to use Hangouts for your business. One of the better posts I have read this week is titled 7 Ways to Use Hangouts for Your Small Business.

The author identifies these seven ways to consider using this new tool:

1. Meetings. Avoid wasted travel time and expense to stay in touch with employees.
2. Customer Service. Let customers reach out to you for help and support face-to-face.
3. Market Research. Gather info from current and potential customers that will help you attract new customers and keep the current ones coming back for more.
4. Customer Feedback. Gain feedback on your product or service offering.
5. Announcements. Announce new products, events, promotions, etc.
6. Brainstorm. Chat with customers and/or employees about ways to improve business operations.
7. Customer Engagement. Just hang out with customers to build a personality for your brand.

I'm sure that creative marketers will find even more ways to use this new tool. You’re invited to learn more tips and tactics at the January 11 Monthly Luncheon. Amit Fulay, Product Manager for Google+ will share his insights on how other companies are using video hangouts to grow their brands.

Take a look at how Black Eyed Peas used Hangouts during a recent concert event.



You can register for this month's luncheon by clicking here. See you next week!