Hot Topics, Great Speakers Make MarketMix 2012 A Must Attend

Details for MarketMix 2012, the annual all-day marketing conference hosted by PSAMA, have just been announced, and this year’s program looks like a winner.

Built on the theme “Thriving in the Conversation Economy”, MarketMix 2012 is scheduled for March 20 and will offer keynote sessions with national speakers as well as breakout sessions on important marketing issues that we are all facing today. These breakout sessions will challenge marketers in all business segments, and give you the knowledge to make an impact on your own marketing programs the next morning.

Two keynote speakers have been announced, with a third to follow soon. Announced keynote speakers are Ted Rubin, nationally known social media strategist, Chief Social Marketing Officer at Collective Bias and Social Media Strategist for MARS Advertising and Ben Huh, CEO of Cheezburg.

Conference coordinators have asked this year’s speakers to focus on “how to” accomplish things in the conversation economy, with the aim of giving you the steps, and inspiration, to try it out yourself.

I’m also excited about this year’s breakout sessions, where smaller audiences offer the opportunity to engage with the speakers. The agenda now lists the following sessions but new topics are still being added.

• Gamification
• Content Development
• Mobile Marketing
  
• Community Management
• Data Consolidation
• 2012 Marketing Trends to Watch For
• Changing Customer Brand Perceptions
• A New Way to Look at TV
• Bringing Your Brand to Your Employees
• Word of Mouth Marketing
• And More . . .
  

Conference coordinators stress that while the event will cover important marketing issues like inbound marketing, trust marketing, content marketing, earned media and of course the role of social media, this is not a conference about social media. It is a conference about the conversations that enable a company, a brand or a person to make a connection with its target audience.

Early Bird registration is now open, and you can save if you register before Feb. 17. Group discount pricing for more than 4 members of the same company is also available, so now is the best time to sign up for this important conference. Go to www.marketmix2012.com for details and to register.

I hope to see you there.