Take Winter By Storm Wins Best in Show at Inagural Pulse Awards

The 2011 PSAMA Pulse Awards were held at Bell Harbor Conference Center on October 5.

Congratulations to Rich Marketing and Take Winter By Storm for being recognized as Best In Show. Take Winter By Storm is a public education program providing winter weather preparedness tips and information, and demonstrated to voters the power of a non-traditional integrated campaign using web marketing, social media and media partnerships to gain broad awareness.

The only awards competition of its kind in Washington, the PSAMA Pulse Awards highlight the region’s superior marketing strategy, creative and results, and recognize marketers who best understood the pulse of their audience, the marketplace and its objectives. Category finalists were chosen by a professional panel prior to the gala, and category winners were chosen by the attendees.

Congratulations are also in order for all of our winners:

Demand Creation
Copacino+Fujikado
“Boringly Good"
Client: Premera Lifewise

Integrated Marketing
JayRay Ads & PR
(Non-profit/Public sector) “Be the Spark”
Client: The Greater Tacoma Community Foundation

Market Engagement
Green Rubino (tie)
(Business) “Blue Couch”
Client: Columbia Bank

Copacino+Fujikado (tie)
“Larry Bernandez”
Client: Seattle Mariners

Market Engagement
Green Rubino
(Non-profit/Public sector) “Voice of Reason”
Client: Sound Transit

Market Launch
Fluke Corporation
“Clamp Meter”

“What an honor it was to gather the heart of the Puget Sound marketing community,” said Kathy Cox, the new PSAMA president. ”We are thrilled to see such a successful turnout at the inaugural PSAMA Pulse Awards, and anticipate that this new celebration will continue to flourish for years to come.”

Be sure to check the PSAMA Facebook page and YouTube Channel for pictures and videos from the event.

-- Don Morgan


Don Morgan is VP Communications for PSAMA and Head Rainmaker at Raindance Consulting, a business development and social media consultant in Seattle.